Princeton Economics Group, Inc.

This year marks the 21st anniversary of the Princeton Economics Group, Inc. Reaching this milestone was made possible by the dedication of our talented staff, the guidance provided by our skilled Academic Advisors, and the confidence our clients have placed in us. As we move past our 21st anniversary milestone, all of us at PEG will endeavor to meet and surpass the expectations of the law firms and corporations who choose to retain us for economic consulting and testifying services.

In 1989, PEG began consulting to clients handling antitrust cases and general litigation matters. Over time we have been asked to work on a wide range of significant projects. For example, we have worked on aftermarket cases for Xerox, market definition matters for Coca-Cola, price fixing cases for Roche Vitamins, monopolization cases for companies as different as NASCAR and GlaxoSmithKline, and merger cases for private parties, the Department of Justice, and the Federal Trade Commission. Outside of the antitrust arena, we have consulted on patent infringement projects for Amgen, breach of contract cases for Showtime, securities fraud cases for BDO Seidman, and copyright infringement matters for Bertelsmann. We have had the honor of working with distinguished economists who serve as Academic Advisors to PEG. These economists include Professors Oral Capps, Kenneth Elzinga, Paul Farris, Gene Grossman, Alan Love, Scott Masten, David Mills, David Sappington, and John Siegfried.

Some of our work has led to publications in the field of law and economics. Professor Elzinga, PEG Senior Economist Dr. Andy Abere, and I have written "The Economics of NASCAR," which is forthcoming in the Oxford Handbook of Sports Economics. Dr. Abere, PEG Senior Economist Dr. John Bigelow, and I have written an article on the economics of class certification which has been published by the Economics Committee of the ABA Antitrust Section. Dr. Bigelow has coauthored an article and a book chapter on the economic impact of reverse payments to settle patent disputes between brand name and generic drug manufacturers. Professor Capps, Professor Love, and Dr. Abere have published a book chapter that shows how to estimate the elasticity of demand for purposes of defining relevant product markets for antitrust purposes. Professor Elzinga, Professor Mills, and I have published a paper providing an empirical test for the competitive effect of vertical merchandising payments in a consumer products industry.

I am grateful for what we have been able to achieve at PEG during the past 21 years. I thank everyone who has participated in our history - this includes our employees, our Academic Advisors, and our clients. I hope you will think of our history when you need economic consulting services in the future.

Peter Bronsteen
President